After 20 years since its inception, chairman Bonnie Hammer of NBCUniversal brings her “Erase the Hate” campaign to the media division:
“NBCUniversal Cable Entertainment chairman Bonnie Hammer said today that the division is restoring the Erase The Hate, a campaign she originally launched 20 years ago when she ran USA Network. The initiative, which won an Emmy, was designed to combat hate and discrimination.
It will now air across the entire cable portfolio, she said, and will “bring important stories to life in powerful ways and leverage our networks, relationships and talent to drive real-life impact on a national scale,” she told staffers today. The plan is to roll out a campaign over the next few months ahead of a full launch in 2018.”
Originally published: 10/10/17