Warning: A non-numeric value encountered in /home/customer/www/hollywoodresource.org/public_html/wp-content/plugins/social-media-buttons-toolbar/inc/php/enqueue.php on line 31
REPRESENTATION MATTERS, BUT IT’S NOT ENOUGH - HollywoodResource.org
News

REPRESENTATION MATTERS, BUT IT’S NOT ENOUGH

New Research from Viacom Reveals Multicultural Millennials Demand More from Media: 

“Viacom’s Marketing and Partner Insights (MPI) team conducted an in-depth study on multicultural (non-white) millennials to better understand this growing demographic, currently 36.7M strong in the US, where the population will become majority-minority by 2044. Viacom’s MPI team took a 360° approach to this research: using social listening, quantitative surveys, personal vlogs, expert interviews, and lifestyle safaris to collect insights from the 2,603 millennials participating.”

Read the full story here.

(Source: V.Viacom.com)

Originally published: 5/24/17

About the author

Relative Posts