New Research from Viacom Reveals Multicultural Millennials Demand More from Media:
“Viacom’s Marketing and Partner Insights (MPI) team conducted an in-depth study on multicultural (non-white) millennials to better understand this growing demographic, currently 36.7M strong in the US, where the population will become majority-minority by 2044. Viacom’s MPI team took a 360° approach to this research: using social listening, quantitative surveys, personal vlogs, expert interviews, and lifestyle safaris to collect insights from the 2,603 millennials participating.”
(Source: V.Viacom.com)
Originally published: 5/24/17
