New Research from Viacom Reveals Multicultural Millennials Demand More from Media: “Viacom’s Marketing and Partner Insights (MPI) team conducted an in-depth study on multicultural (non-white) millennials to better understand this growing demographic, currently 36.7M strong in the US, where the population will become majority-minority by 2044. Viacom’s MPI team took a 360° approach to this […]