The National Hispanic Media Coalition (NHMC) is a media advocacy and civil rights organization for the advancement of Latinos, working towards a media that is fair and inclusive of Latinos, and towards universal, affordable, and open access to communications.
NHMC was established in Los Angeles in 1986 and currently has two offices: its headquarters in Pasadena, California, and an office in Washington, D.C.
NHMC serves as a national organization with a strong presence in the following areas: California, New York, Arizona, Michigan and Washington, D.C.
The efforts of NHMC are critical to the American Latino community due in large part to NHMC’s reputation as one of the most sought-after and credible national, Latino media organizations. This is important because, unless media bias against Latinos is stopped, the present generation of American Latino youth will grow up viewing largely negative images of themselves which only serve to promote low self-esteem and ambitions. Media bias goes beyond negative stereotypes to the lack of Latino presence in the mainstream media. Although American Latinos comprise over 16% of the U.S. population and are resolutely the largest minority group in the country, this important community is still largely invisible in primetime media. NHMC believes that in order for the media to present a fair and sufficient portrayal of the American Latino community, Latinos must be employed at all levels of the media industry with special emphasis on programming and policy making positions.
Our Mission
The National Hispanic Media Coalition (NHMC) is a media advocacy and civil rights organization for the advancement of Latinos, working towards a media that is fair and inclusive of Latinos, and towards universal, affordable, and open access to communications.
Vision
NHMC envisions a world in which U.S. Latinos have media parity and are portrayed as multidimensional people devoid of negative stereotypes.